Parker Skins
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Parker Skins

Parker Skins is the connection between streetwear and luxury clothing. A minimalistic and abstract portrayal of our own culture and art.

Parker Skins

Parker Skins is the connection between streetwear and luxury clothing. A minimalistic and abstract portrayal of our own culture and art.

The project for Parker Skins

Coming off their successful capsule collection called ‘Russian Depression’, Parker Skins was looking to keep their buzz going and to push the brand forward while staying true to what the brand stands for.

The Challenge

Keeping the artistic influence of the brand alive that has been showing throughout their previous collections was an important part of that process.

Our Services

To ensure the involvment of the brand’s creative touch we came up with a marketing campaign that involved Parker Skins teaming up with artists for their latest collection ‘Abstract Feelings’.

Based on our widely ranged network we  involved  the 2 german designers/artists Natalie Taunus (@shades_of_designs) and Leonie Weigelt (@weigeltdesignz) who together designed wonderful illustrations that really complemented the style of the brand and involved some of the brand’s reocurring motives like the ‘269’ logo.

Parker Skins used these illustrations as designs and printed them on pieces that were part of the collection which released October 7th.

The Result

The collection that includes 2 t-shirts, sweatpants and a hoodie all designed by Leonie Weigelt and Natalie Taunus in cooperation with Parker Skins has been a great success for the brand so far.