Honest
Honest is a Skate wear brand that has been circulating the streets of Nottingham since 2017, designer Fred Naylor has been constantly trying to push the boundaries creatively which has seen a great success for business.
Honest
Honest is a Skate wear brand that has been circulating the streets of Nottingham since 2017, designer Fred Naylor has been constantly trying to push the boundaries creatively which has seen a great success for business.
The project for Honest
Following their successful ‘GIM ME THE P’ project which featured a VHS skate part and a T-shirt that coincided with it, Honest was preparing the drop for their ‘Bone Logo’ T-Shirt.
The Challenge
The ‘Bone Logo’ Tee was one of the few bits that came out to tease their latest collection which has been released August 25th. The goal was to keep the brand relevant and provide their community with something good during the ongoing pandemic.
Our Services
To push the drop we used our Publishing Network and wrote an article for ‘Honest’ in the English streetwear magazine ‘Wear? Archives’ which we have been working with closely for some time now.
The article centered around the drop of the ‘Bone Logo T-shirt but should also put more light on the brand and their 2020 collection.
In addition to the Publishing we centered Honest based on our Influencer Network with the upcoming german rapper okfella who rocked the ‘Bone Logo’ tee in his music video for his single ‘Smoke Break’.
The Result
The ‘Bone Logo’ tee is still to this day one of the best-selling items from their latest collection.