Belaguer
Since 2019 ‘Belaguer’ has represented a lifestyle, focusing on the street lifestyles from around the world , giving them their own meaning while still following the true story of the past in each design.
Belaguer
Since 2019 ‘Belaguer’ has represented a lifestyle, focusing on the street lifestyles from around the world , giving them their own meaning while still following the true story of the past in each design.
The project for Belaguer
In preparation for their Spring 2020 collection Belaguer decided to work with more European artists from outside of Spain to strengthen the brand’s deep connection to the music scene and at the same time attract more people across the border.
The Challenge
The goal was to find artists for the brand who fit their style and already created a decent buzz for themselves while still just getting started in the music scene.
Our Services
Based on our widly ranged Network and market insides we decided to contact with 2 upcoming artists from the german hip-hop scene, Prettyfacecapi (@prettyfacecapi) and Benzko (@benzkoofficial).
Both of them received pieces from the Spring 2020 collection to promote the brand through their profiles and also generate concretequality content for Belaguer.
To give the brand even more exposure Prettyfacecapi rocked the Belaguer hoodie in the music video for his latest single ‘CRMNL’.
To round it all up we puplished articles about the brand in the digital magazine ‘Wear? Archives’. The article focused on the story and overall growth of the brand and was also promoting their upcoming collection.
The Result
The Spring 2020 collection was a big success for Belaguer and sold out quiet quickly.