Pinna UK
The Derby based brand has been creating quality garments which speak for themselves since 2015. The key for their success is simplicity, best described by their mantra ‘streetwear on the subtle side’.
Pinna UK
The Derby based brand has been creating quality garments which speak for themselves since 2015. The key for their success is simplicity, best described by their mantra ‘streetwear on the subtle side’.
The project for Pinna Uk
Pinna has been creating a respectable buzz for themselves for quiet some time now. Being sold via Asos Marketplace as well as BBC Introducing the brand has been able to build a strong following in the UK since they have started.
The Challenge
To get their brand to the next level Pinna set their sights on working with more international people who understand their vision and fit the style of the brand at the same time.
Our Services
We started to look for people who could represent the brand and at the same time introduce Pinna to a wider international audience
We decided that it would make the most sense to involve artists and influencers who fit the style of the brand and understand what the vision of Pinna is.
We used our deep influencer network to find 2 fashion influencers in Momo Bonvivant (@boon.vivant_) from France and Justin Touvor (@justintouvor) from Belgium who were able to represent the brand ideally.
The Result
Due to the brand being deeply connected to the music scene we contacted the french rapper Serdiio (@serdiio) who not only rocked their stuff for a couple of posts but was also wearing Pinna’s WXNGSII hoodie in one of his infamous freestyle videos.
This influencer marketing project generated not only some quality content for Pinna but also increased their international audience.